All Marketers Are Liars
Seth Godin
2009 · Penguin USA, Inc.
About this book
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel better——and look cooler——than a $25 brand. And believing it makes it true.As Seth Godin showed in this controversial book, great marketers don't talk about features or even benefits. Instead, they tell a story——a story we wan…
Who this is for
AI · Sample
A patient, character-first epic that asks you to sit with worldbuilding before any payoff arrives. Readers who love long arcs and slow-burn relationships tend to finish it twice; readers chasing momentum often DNF in the first hundred pages. Plan for unhurried evenings.
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