Crossing the Chasm
Geoffrey A. Moore
2009 · Harper Collins · 256 pages · English
About this book
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing. With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations. Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you can’t cross this chasm, your technology is doomed. This …
Who this is for
AI · Sample
A patient, character-first epic that asks you to sit with worldbuilding before any payoff arrives. Readers who love long arcs and slow-burn relationships tend to finish it twice; readers chasing momentum often DNF in the first hundred pages. Plan for unhurried evenings.
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