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Onyx Storm · Yarros
Opening book
George Gallup in Hollywood
Susan Ohmer
2006 · English
Motion picture audiencesResearchHistoryMotion pictures, historyPERFORMING ARTS
About this book
"George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts …
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