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Glass Rooms · Ashcroft
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Hooked
Nir Eyal
2014 · Penguin Books, Limited
Consumer behaviorNew productsConsumers' preferencesProduktentwicklungVerbraucher
About this book
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on cost…
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