Hooked
Nir Eyal
2014 · Penguin Books, Limited
About this book
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on cost…
Who this is for
AI · Sample
A relentless, joke-a-page apocalyptic LitRPG that rewards readers who don't mind game mechanics on the page. The humour does the heavy lifting — if Hitchhiker's Guide meets a roguelike sounds appealing, you're the audience. Readers who bounce off it usually cite the stat blocks and the cat. Best read in long sittings; the pace assumes you're not putting it down.
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