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CIRCE · Miller
Opening book
Permission Marketing
Seth Godin
2002 · Free Press Business · 255 pages
Publicité sur InternetRelationship marketingMarketing sur InternetMarketing relationnelMarketing direct
About this book
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.". "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntaril…
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