The Power of Pull

**A serial entrepreneur shows how to harness customer demand to fuel your startup’s growth.\ \ “A bracing, essential corrective to startup mythology.” —Tom Eisenmann, professor of entrepreneurship, Harvard Business School**\ \ Rob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was able to quickly scale to milli…