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Fourth Wing · Yarros
Opening book
The Tipping Point
Malcolm Gladwell
2003 · Wheeler Pub. · 365 pages
Contagion (Social psychology)BusinessCausationNonfictionSocial psychology
About this book
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their c…
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