Unleashing the Idea Virus

Seth Godin is an adman's worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. Godin's manifesto argues that the marketer should not be at the center of successful marketing, but rather the customer. Godin believes that information is spread most effectively from customer to customer, rather than from business to customer, through a dialogue he calls the ideavirus. In lively detail, Godin looks at the ways companies such as Nap…